Surfdog - About us

Welcome to Surfdog Australia, where we believe that every dog deserves quality products that look beautiful and feel comfortable. Founded in 2010 by the fabulous Sara Holton in the beach paradise of Western Australia, we’ve been on a mission to provide your dog with great, practical, good looking products ever since.

Sick and tired of all the bad quality 'stuff' for dogs (that fell apart and wasted money!)  we specialise in high-quality dog products that are as functional as they are beautiful.

We were the first people that ever thought of making a coat actually designed to dry dogs, that was back in 2010. Our Dog Drying Coats are like a warm hug after a swim (minus the wet dog smell, thank goodness!), and our innovative Raincoats are designed with your feedback—because we know that a wet dog isn't fun for them or you! From Toy Poodles to St Bernards, we’ve got something for every wagging tail out there!

At Surfdog Australia, we take our commitment to comfort seriously (but not too seriously, because where’s the fun in that?). We’re all about creating practical solutions that let your dog enjoy the beach and the great outdoors, no matter the weather. So whether it’s a sunny day at the beach or a rainy romp in the park, we’ve got your dog covered—literally!

We design, stock, send all our own products direct from Western Australia.

Our Surfdog girl India is our inspiration and helps us design and test all our products. She features throughout our store along with a lot of our customers that have been kind enough to send us images of their dogs. No paid influencers here! Just happy customer.

Our first ever drying coat.. we have come on bit since then!

In 2010 we did not have Instagram marketing (heaven!) so we paraded around the beaches in WA with our beautiful boy Captain in the first ever drying coat.

India. She is an expert and getting wet and a great product tester.

I take great pleasure in making you and your dogs happy. 

Sara x