The Story Of Surfdog Australia

Surfdog Australia


SurfDog Australia is a one woman, 3 dog business in Western Australia.

In 2010 I made a towelling coat for my boy ‘Captain’ to dry him and protect my car from soggy doggy damage on trips home from the beach!  Seems everyone loved them so it gave me an idea for a business. Starting with my robes then slowly adding on products designed for the beach, getting inspiration from the surf industry. Dogs love the beach - how come they didn't have a cool brand like the surfers?

I design all the Surfdog Australia products. Yes, I could just go to China and stick my name on cheap factory products and sell them as mine... or even worse I could drop ship from China.  But I am neurotic about quality.  I am also obsessive about service! I have started to add a few generic products asked for by customers to see how they go, driven by the current pandemic and trying to help those who would rather shop from home.

For all my Surfdog Australia products I cut and shape my patterns around real dogs and then I test them and shape them again to ensure a good fit. With thanks to my dogs and my friends dogs, and customer feedback,  I try and accommodate as many shapes and sizes as possible.

It is important to me to have good looking products, but they must be practical - there is not enough room in the world for anymore 'stuff'.  I also love and respect dogs and want them to have products with integrity. With the vast influx of generic Pet Products from China (made by factories that think all dogs are small and all we want is cheap!)  Surfdog Australia is a rare breed.  I pay extra to manufacture with the best materials, making less margin, investing more time and money.. but I have the satisfaction of happy customers and products that I am proud of.

Sadly my beautiful boy ‘Captain’ left me in 2018 at the age of 17. I now only have 2 dogs but still describe my business as having 3 as ‘Captain’ is always with me. Every time I sell a robe it is great way of celebrating his life. I include a secret hug in each robe!

I always ask for photos, and just about every photo on my website has been shared generously by customers. They are not models, just genuinely happy customers!  Every time I see a dog in a robe it brings back happy memories of my boy Captain and I know he would have loved to play on the beach with all my beautiful customers. So it means a lot...

I have the most wonderful customers.  It is their support, feedback, photos and referrals that has made Surfdog Australia a success.

I take great pleasure in making you and your dogs happy.

Sara, Tinkerbell, Mouse (our logo), and always with me.... "Captain" xx