My Story
Surfdog Australia began with a simple problem — how to properly dry a wet dog after the beach.
More than 14 years ago in Western Australia, the first purpose-built dog drying coat was created out of necessity. At the time, there was nothing on the market that worked. Towels were impractical, poorly designed, and simply not made for real dogs in real conditions.
So a better solution was built.
What started as a single drying coat quickly grew as other dog owners saw the difference. From those early beach carpark conversations, Surfdog Australia was born — and today, Surfdog products are used by dog owners across Australia and around the world.
Our first ever drying coat.. we have come on bit since then!
The Surfdog Difference
Surfdog products are designed with one priority: performance.
The drying coats are built using a premium microfibre fabric specifically engineered for moisture wicking — not absorption. Unlike traditional cotton, which becomes heavy and holds water against the dog’s coat, Surfdog fabric actively pulls moisture away and allows it to evaporate quickly.
The result:
- Faster drying
- Less mess in your car and home
- A more comfortable dog
The fabric structure allows it to absorb up to seven times its weight in water while remaining lightweight and breathable.
Built for Real Use
Every Surfdog product is designed to be worn, not just used.
Dogs can:
- Walk
- Rest
- Travel
All while drying efficiently.
This practical approach to design remains at the core of the brand.
A New Chapter
After more than a decade of being designed and operated from Western Australia, Surfdog has entered a new chapter under new ownership.
Operations are now based in Australia’s Northern Territory, with a continued commitment to:
- Quality
- Function
- Consistency
The products, suppliers and design principles remain the same — built for dogs that love the outdoors. The very ethos of quality dog products built by Sara and her team remains the pillar of Surfdog.
What Drives Us
Surfdog has always been about making life easier for dog owners — and better for dogs.
Because a wet dog shouldn’t mean a wet car, a sandy house, or a compromised experience.